Content Creation
How Being Present, Becomes Having Presence With
Social Content That’s Uniquely You.
Your Audience Wants To See Who You Are–
Not Just What’s Trending.
That’s what converts views to customers (and customers to community). You want your content to look, sound & feel like your brand (not like everyone else’s). We get to know you so that your audience can too.
Core Elements of Our Content Creation Packages:
The Full Content Creation Breakdown:
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This is where the magic starts! We work closely with you during our onboarding process to get to know you, your brand and your content goals. This gives us a strong foundation to begin creating content that resonates with your audience, enhances your brand voice and converts followers to customers.
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Our Pre-Production process is unique to each of our clients. You’ll receive a full content plan prior to your content shoot that will help you prepare for shoot day.
This document will include a list of all videos we plan to capture, who from your team will be needed, and an overview of and purpose behind each video. This ensures we’re all prepared and your content shoot can be as smooth and effective is possible.
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For all content shoots our team creates a clear shot list so that we don’t miss anything during the busy content day.
For any scripted content we will provide a full script prior to the shoot day and bring copies of everything on the day of your shoot. On shoot days you’ll find Leslie behind her clipboard checking off each shot and keeping us all on track!
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Your production day is pre-scheduled on a regular basis of approximately every 4-6 weeks depending on your content needs.
Production days start at 4 hours and can be booked for up to 8 hours. Typically we can capture between 8-10 short-form videos in a 4-hour shoot.
We will come to your place of business with all the equipment necessary to create amazing content.
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Our editing is included with the cost of your content creation package. Turnaround times vary depending on number of videos, however we always aim for 7-business day turnaround. We will communicate delivery timelines with you after capturing your content.
All of our content creation packages come with one round of edits. We ask that edits be given in one batch and not one at a time. This allows us to get your edits done in a timely fashion.
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Your content will be given to you via Google Drive.
Depending on your package we include captions, trending audio, posting schedules, etc.
We store your content for the duration of your contract with us and for 90-days after termination of your contract.
Our Content Creation At Work: Abrams Auto Transport
Standing Out By Being Real: How To Use Social Strategy To Drive Leads & Lasting Relationships
2741%
Increase in Organic Search Traffic
11.10%
Facebook Engagement Rate
20,000
Organic Monthly Video Views
3.56%
Instagram Audience Growth Rate
Engage new audiences across digital platforms to increase brand awareness and positive brand sentiment toward Abrams Auto Transport. We want to differentiate from their competitors who have yet to explore digital marketing strategies and control the perception of their brand within an industry known for scams and fraud.
The Goal
Create short-form video content for Instagram and Facebook to create personable element to the brand that builds trust among new and existing customers. Creating engaging, brand-aligned content to build credibility in a way that has yet to be done in their industry.
The Vision
There’s an opportunity cost to not being online. Leads get lost when your brand isn’t present where your ideal customer is. You also end up letting the world position your brand for you rather than taking control of the narrative yourself. By using social media, particularly branded video content, you can begin to build credibility and connection with your ideal customer.