Branding

All of our branding projects start with an in-depth brand audit which includes a review of your current brand assets, including your online presence (website, social profiles, etc.) and research into your direct competitors.

By completing a full audit we are able to see the bigger picture and start to build a brand that will resonate with your audience and tell the full story of who you are and what you do.

During our discovery session we present the findings of our audit and start to build out a strategy for creating your brand identity.

This will be a virtual call with our team and key players of your team where we discuss everything from your dreams and goals to other brands you love or hate. This gives us a launching point for brand creation.

Part of our job is to understand your industry and brand you strategically to align with your ideal customer’s values and lifestyle.

During this stage we will complete in-depth research including your current positioning, your competitors and we will dive deep into the mind of your customer.

All of this will allow us to combine your taste with your customer’s needs to create a brand that is uniquely yours.

This the fourth step for a reason!

So many people get caught up in the visual aspects of a brand that they lose sight of what a brand should actually be. That’s why we always start with what’s behind the logo before diving into your brand’s visual aspects.

This will include logos, fonts, colours, and other visual elements that will bring your brand together.

We will provide you with a full outline of your brand which will include your brand voice and messaging.

This is all about how you approach the world and how you’ll be perceived by your customers beyond the visual.

This will include your brand’s mission and vision, as well as the feelings and vibes associated with your brand.

When we’re done here, you’ll be able to describe your brand so clearly it will feel like a person you’ve known your whole life.

You will receive an in-depth brand guide that includes everything from your visual identity, rules for social media usage, messaging, tone and best practices.

We provide this so that you have the freedom to expand while always having the key to staying on brand. You can use this guide to complete in-house marketing or hire a third-party agency, design your approach to customer service, or to create new product launches. Whatever it is, you’ll know how to execute it with the guidelines we’ve given you.