GDM was hired to generate buzz around the new Poland Spring Sparkling beverage lineup. Our client wanted to get their new products in the consumer hands directly and collect feedback about the flavors.
We worked with Poland Spring to create a very attractive truck design, we fabricated a color specific awning to go over the serving window for a small shop effect. We also equipped dual bubble machines to draw attention and promote the new bubbly beverage PS was promoting. Daily routes were planned throughout New York City and Los Angeles.
The Spark Carts were a great success, well over 75,000 bottles were distributed to happy consumers from the busiest parts of town to the coolest parks in the city. In-depth Feedback was recorded from a majority of the sampling distributed. Social Media following and like stats rose significantly during the time period of our campaign. Twitter up 39% Facebook up 31% and Instagram up 177%
July 18, 2013