GDM | New Balance
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New Balance

New Balance

The Challenge

New Balance came to us looking for a way to promote their summer sales at their NYC storefronts. They wanted to promote brand awareness at a grassroots level and add visibility to all the hip New Yorkers strutting around in running shoes.

The Project

We worked with New Balance to make a visually striking and simple wrap that got the message across. " We are New Balance". We handed out ice cream, coupons and even a free pair of New Balance kicks every so often.

The Results

We generated a great amount of foot traffic to the storefront, most of them were coupon carrying customers!

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