New Balance came to us looking for a way to promote their summer sales at their NYC storefronts. They wanted to promote brand awareness at a grassroots level and add visibility to all the hip New Yorkers strutting around in running shoes.
We worked with New Balance to make a visually striking and simple wrap that got the message across. " We are New Balance". We handed out ice cream, coupons and even a free pair of New Balance kicks every so often.
We generated a great amount of foot traffic to the storefront, most of them were coupon carrying customers!