GDM | ANTHONY WEINER TRUCK- NYC 2013 // GUERRILLA MARKETING
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ANTHONY WEINER TRUCK- NYC 2013 // GUERRILLA MARKETING

ANTHONY WEINER TRUCK- NYC 2013 // GUERRILLA MARKETING

The Challenge

Increase our brands visibility using any means necessary.

The Project

We had the idea to capture the media by using a political commentary strategy about the New York Mayorial elections. Anthony Weiner was our target to grab the media's attention. Our artist in residence drew up the Weiner wrap on a saturday and we were able to launch on the following Monday. Throughout the Campaign we handed out free hot dogs and hit all the busy areas in NYC

The Results

We went VIRAL! Just about every major media outlet( CNN, HUFFPOST, ABC, NBC, FOX NEWS, and many more) covered our event! We generated many leads and clients by using this opportunist marketing strategy. The quick hit campaign brought on many impressions, and increased our social media platform by 242%

Date

September 02, 2013